:root {
  --ink: #1d2521;
  --ink-soft: #43514a;
  --paper: #ffffff;
  --band: #12372b;
  --band-ink: #f2f5f0;
  --accent: #e4572e;
  --accent-dark: #b93f1d;
  --line: #dfe5df;
  --chip: #eef3ec;
  --display: "Fraunces", Georgia, "Times New Roman", serif;
}

body {
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  color: var(--ink);
  background: var(--paper);
}

h1, h2, h3, .display {
  font-family: var(--display);
  letter-spacing: -0.01em;
}

/* Nav */
.scrunch-nav {
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.scrunch-nav .nav-link { color: var(--ink-soft); font-weight: 600; }
.scrunch-nav .nav-link:hover, .scrunch-nav .nav-link.active { color: var(--accent-dark); }
.brand-mark {
  display: inline-flex; align-items: center; justify-content: center;
  width: 2rem; height: 2rem; border-radius: 0.6rem;
  background: var(--accent); color: #fff;
  font-family: var(--display); font-weight: 700; margin-right: 0.5rem;
}
.navbar-brand { font-family: var(--display); font-weight: 700; color: var(--ink); }

.btn-brand {
  background: var(--accent); border-color: var(--accent);
  color: #fff; font-weight: 600;
}
.btn-brand:hover { background: var(--accent-dark); border-color: var(--accent-dark); color: #fff; }
.btn-outline-brand {
  border: 1px solid var(--accent); color: var(--accent-dark); font-weight: 600;
}
.btn-outline-brand:hover { background: var(--accent); color: #fff; }

/* Hero */
.hero { padding: 4.5rem 0 3.5rem; border-bottom: 1px solid var(--line); }
.hero-kicker {
  display: inline-block; font-size: 0.8rem; font-weight: 700;
  color: var(--band); background: var(--chip);
  border: 1px solid var(--line); border-radius: 999px;
  padding: 0.3rem 0.9rem; margin-bottom: 1rem;
}
.hero h1 { font-size: clamp(2.2rem, 5vw, 3.6rem); line-height: 1.05; }
.hero .lede { font-size: 1.15rem; color: var(--ink-soft); max-width: 34rem; }
.stat-card {
  border: 1px solid var(--line); border-radius: 1rem;
  padding: 1.25rem 1.5rem; background: var(--paper);
}
.stat-card + .stat-card { margin-top: 1rem; }
.stat-value { font-family: var(--display); font-size: 2rem; font-weight: 700; color: var(--band); }
.stat-label { color: var(--ink-soft); font-size: 0.9rem; }

/* Dark metric band */
.band {
  background: var(--band); color: var(--band-ink);
  padding: 2.75rem 0;
}
.band .metric-value { font-family: var(--display); font-size: 2.2rem; font-weight: 700; }
.band .metric-label { opacity: 0.75; font-size: 0.9rem; }

/* Feature rows */
.feature-row {
  display: grid; grid-template-columns: 4rem 1fr; gap: 1rem;
  padding: 1.4rem 0; border-bottom: 1px solid var(--line);
}
.feature-num { font-family: var(--display); font-size: 1.5rem; color: var(--accent); font-weight: 700; }
.feature-row h3 { font-size: 1.25rem; margin-bottom: 0.25rem; }
.feature-row p { color: var(--ink-soft); margin: 0; }

/* Creator cards */
.creator-card { border: 1px solid var(--line); border-radius: 1rem; overflow: hidden; height: 100%; }
.creator-card .avatar {
  width: 3rem; height: 3rem; border-radius: 50%;
  background: var(--band); color: #fff;
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--display); font-weight: 700; font-size: 1.2rem;
}
.niche-chip {
  display: inline-block; font-size: 0.75rem; font-weight: 700;
  background: var(--chip); border: 1px solid var(--line);
  border-radius: 999px; padding: 0.15rem 0.7rem; color: var(--band);
}

/* Blog / case lists */
.entry-list a { text-decoration: none; color: inherit; }
.entry-item { padding: 1.25rem 0; border-bottom: 1px solid var(--line); }
.entry-item h3 { font-size: 1.3rem; }
.entry-item h3 a:hover { color: var(--accent-dark); }
.entry-item p { color: var(--ink-soft); margin-bottom: 0.25rem; }

/* Pricing */
.plan { border: 1px solid var(--line); border-radius: 1.1rem; height: 100%; }
.plan.featured { border: 2px solid var(--band); }
.plan-price { font-family: var(--display); font-size: 2rem; font-weight: 700; }
.plan ul { list-style: none; padding: 0; }
.plan li { padding: 0.4rem 0; border-top: 1px dashed var(--line); }

/* CTA band + footer */
.cta-band { background: var(--accent); color: #fff; }
.cta-band .btn { font-weight: 700; }
footer.site { background: var(--ink); color: #c9d2cc; padding: 2.5rem 0; }
footer.site a { color: #c9d2cc; text-decoration: none; }
footer.site a:hover { color: #fff; }

.page-head { padding: 3rem 0 1.5rem; border-bottom: 1px solid var(--line); margin-bottom: 2rem; }
canvas.chart { width: 100%; height: 280px; }